Relaunching an Established Tech Industry Leader

The primary goal was to deliver a B2B corporate rebranding strategy that modernized the company without losing its hard-earned heritage. Key objectives included:

• Redefine the Brand: Establish a new value proposition and B2B technology positioning.
• Audience Mapping: Identify personas and recreate marketing messaging for a global audience.
• Visual Identity: Design a new visual brand following SaaS rebranding best practices.
• Digital Transformation: Perform a fundamental redesign of UI and UX to drive engagement.
• Web Development: Design and build a new website with tailored landing pages and CRM integration.

Repositioning a brand with 25 years of heritage is a masterclass in complex technical storytelling. BrandStack was tasked with:

• Retaining Legacy: Preserving the "good" while shedding the "dated" aspects of an established brand.
• Future-Proofing: Ensuring the identity could flex to meet the next 25 years of business growth.
• Simplifying Complexity: Transforming a complex delivery system message into a clear, visual software and labeling process—a core component of tech company rebranding.

Bespoke User Journeys: Giving each revenue channel a tailored journey while maintaining a single, unified brand message.

 A Strategic SaaS Rebrand

BrandStack began with an independent audit of the existing brand, website, and messaging. To ensure a successful B2B rebranding, we conducted a dual-workshop strategy:

1. Workshop 1 – Brand and Proposition: Aligning senior stakeholders on the commercial priorities and competitive landscape.
2. Workshop 2 – Audience and Messaging: Building a messaging matrix and a rebranding guide for future marketing efforts.

The output was a fully realized corporate identity and a B2B rebranding process that prioritized clarity and conversion. We collaborated with Intersoft’s sales and marketing teams to restructure the website architecture based on user profiling and data insights.

We streamlined the UX to create a frictionless experience for three main revenue channels (direct customers, partners, and carriers). The clean, modern UI was built on a responsive design system, ensuring B2B website rebranding excellence that is both flexible and consistent.

This project serves as one of our top tech company rebranding success stories, resulting in:

• New Brand & Proposition: A confident, modern market position.
• High-Performance Website: A robust WordPress build with a simplified, accessible CMS.
• Ongoing Content Strategy: BrandStack continues as Intersoft’s core design and content partner.

Proven Growth: Site visits and lead generation have increased year-on-year since the saas rebrand.