Brand Clarity Sprint
Get clarity on what you want out of a B2B rebrand.
(Without wasting hours talking to different agencies or evaluating RFPs.)
The easiest way to burn money on a brand project? It’s to go into it without a plan.
You know it’s impossible to market a world-class product with a brand that’s “just okay.”
It doesn’t make you look credible. It means you can’t make bold marketing moves. It means you’re stuck with an architecture that keeps you playing small.
But when you reach out to agencies with an RFP?
You end up getting slammed with responses that leave you with more questions than answers:
RFP's are supposed to save you time — not crush your soul.
Endless requests to "jump on a call" and talk through your project
Generic proposals that don't address your specific needs.
Hours wasted evaluating agencies that are too small (or too big) for your needs.
Sticker shock at a price that's waaaaaayyy bigger than you were hoping.
Turns out, the RFP process is fundamentally broken.
In 2025, we sat on the other side of these RFPs. We saw brilliant companies lose weeks because they didn’t have an actual plan. They sent out “lofty goals” but provided zero concrete information on:
The problem you’re trying to solve:
Leading to generic proposals that don’t answer your questions.
The budget
So you get pitches that are either way too small or laughably over-scoped.
The timelines
Forcing a “rush” that kills quality.
The evaluation
Resulting in five agencies presenting five different versions of “success.”
And the thing we realized?
These companies weren’t asking for a brand proposal — they were asking for help with scoping the project.
And when you ask an agency to scope the project for you?
You lose control of the process.
So, we decided to offer project scoping as a totally separate offer.
The Brand Clarity Sprint is actually the first part of our B2B brand refresh process.
We’ve pulled it out of the package and are selling it to you up front, no strings attached.
The Sprint starts with a surgical, two-hour workshop that’s designed to get your stakeholders (Leadership, Revenue, Product) in one room and finally aligned.
We use our LVB Framework to diagnose your brand’s health:
Lovable
Does your brand actually attract the talent and customers you want?
Viable
Does it support your revenue goals and commercial strategy, or is it just a bunch of colors and illustrations?
Believable
Does the market actually trust what you're saying?
One week after the workshop, you receive the Brand Clarity Report. It’s a detailed action plan that identifies exactly what’s working, what’s a risk, and where the opportunities lie.
It’s built so you can better scope your B2B brand refresh process (without asking 10 different agencies for their ideas).
And yes, we give you the RFP.
A real one. With a defined scope, a clear budget, and measurable criteria.
You can take that RFP to any agency in the world—including us—and know exactly what you’re buying.
“The report is a fascinating, insightful read, and we're already taking a lot away from it. It's sparked some discussions internally about what we really want from our branding. We're using all the suggestions Grace and Steve gave to determine the next steps for our brand and website project. We have a lot of clarity on where to go from here.”
Keeley Burridge
Marketing Executive at Intersoft
Is it stupid to give away the roadmap?
Maybe. We could probably make more money by letting you stay in the RFP Fog and billing you for the extra discovery hours.
But we specialize in mid-sized B2B businesses that are busy (and we have a low tolerance for bullshit). You’re a marketing team that’s actively trying to scale. You don’t have time to waste with theatrical productivity.
Plus, we’ve learned that when a client has a clear plan, the work is better, the relationship is stronger, and the brand becomes something everyone on the team loves.
The Investment
The Brand Clarity Sprint is £2500
(or the equivalent amount in your currency.)
If you decide to work with us for the full rebrand afterwards, we credit the full amount towards your project. We do this because the Sprint replaces the messy “scoping phase,” allowing us to get straight to the creative work.
We only run one of these sessions per month.
If you’re tired of your brand feeling “three sizes too small”—and you're ready to stop letting agencies dictate your strategy—let’s talk.
Get more control of your branding process.
Stop wasting hours trying to get stakeholders bought in and evaluating agencies that aren’t a good fit. Book a Brand Clarity Sprint and get a clear plan for what you actually need to do to take your brand to the next level.